- Shawn Lazarus
- Jul, 19, 2017
- e-Business & eMarketing
- No Comments
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A “content upgrade” is a piece of extra content that you offer within your article, but people can’t get access to it unless they opt-in with their email address.
I’m Tim Soulo, the founder of Content Upgrades PRO plugin. Like you, I’m obsessed with growing my email list, because that is my most valuable asset as a blogger and online entrepreneur. And I was totally blown away when I first learned about “content upgrades“. Basically, you put a piece of bonus material into your article, and make people give you their email address in order to get it. I saw many prominent figures in the marketing field using “content upgrades“ on their blogs with up to 60% conversion rate, which was totally insane. That’s why I immediately started looking for ways to create “content upgrades” on my own blog. But all the solutions were either too pricey or too painful to setup and use. So I decided to develop my own WordPress plugin that would be easy to use and wouldn’t charge me every single month. Without further ado, I’m proud to present you:
Once I implemented Content Upgrades PRO on my personal blog, BloggerJet.com, I saw an immediate 300% increase in my email conversion rate. And here’s what makes this plugin so effective…
Whether people read your article from start to finish or just skim through to see what’s in it for them, they won’t miss these attractive “fancy boxes”, offering your bonus content.
One of the reasons why “content upgrades” have such a high conversion rate is the so-called “two-step opt-in”: visitors don’t see the email opt-in form till they click the link in the “fancy box”. And once they do, they will see one of these appealing popup forms.
If you’re serious about growing your email list with content upgrades, you have to keep an eye on two things: 1. What % of your visitors click on the “fancy box” – this will show you if you’re pitching your bonus content well enough to make people want it. 2. What % of clicks on the fancy box result into new email subscribers – this will show if the copy of your popup email form is persuasive enough to make people finish what they started. You can clearly see these performance statistics in Content Upgrades PRO plugin.
Purchasing Content Upgrades PRO is 100% risk-free. You have 60 days to give it a run and see that you like it. If something doesn’t meet your expectiations… – I will refund all your money without any hassle. There’s absolutely no way you can lose, except by not giving Content Upgrades PRO a try.
Content Upgrades PRO has helped me nearly double my email list in the last 3 months. I can set up a content upgrade in minutes that’s optimized to capture emails, and set it up to automatically deliver the resource to my subscribers. Excellent plugin.
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Strategic Business Consulting, Marketing & Growth
Shawn Lazarus is the Founder of Lazarus Enterprises Group and Head of Strategy at ApeX Marketing Pro, a digital marketing and advertising firm specializing in helping businesses strengthen their market presence, improve performance, and accelerate growth.
Through our strategic consulting and marketing framework, we help small businesses, startups, and local companies connect with qualified prospects and customers who have a genuine need for their products and services. Our approach combines business consulting, market research, strategic planning, guerrilla marketing tactics, digital technology, and performance analytics to create practical growth strategies tailored to each organization.
Our business consulting strategies are designed to look beyond marketing alone. We examine the broader enterprise—including business positioning, customer acquisition, sales opportunities, operational efficiency, brand development, management structure, and available growth channels—to identify where improvements can create the greatest impact. We then translate those insights into actionable strategies designed to help businesses make smarter decisions, compete more effectively, and build a stronger, more sustainable bottom line.
We believe successful growth is not simply about generating more attention—it is about creating the right strategy, reaching the right audience, managing resources effectively, and converting opportunities into measurable business results.
Our approach is driven by accountability and measurable performance. We utilize technology and analytics to monitor marketing effectiveness, evaluate return on investment (ROI), and provide businesses with greater insight and control over their growth initiatives.
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Schedule your complimentary 30-minute Marketing Tune-Up today: 1-888-256-4202
