About: Shawn Lazarus
Strategic Business Consulting, Marketing & Growth
Shawn Lazarus is the Founder of Lazarus Enterprises Group and Head of Strategy at ApeX Marketing Pro, a digital marketing and advertising firm specializing in helping businesses strengthen their market presence, improve performance, and accelerate growth. Through our strategic consulting and marketing framework, we help small businesses, startups, and local companies connect with qualified prospects and customers who have a genuine need for their products and services. Our approach combines business consulting, market research, strategic planning, guerrilla marketing tactics, digital technology, and performance analytics to create practical growth strategies tailored to each organization. Our business consulting strategies are designed to look beyond marketing alone. We examine the broader enterprise—including business positioning, customer acquisition, sales opportunities, operational efficiency, brand development, management structure, and available growth channels—to identify where improvements can create the greatest impact. We then translate those insights into actionable strategies designed to help businesses make smarter decisions, compete more effectively, and build a stronger, more sustainable bottom line. We believe successful growth is not simply about generating more attention—it is about creating the right strategy, reaching the right audience, managing resources effectively, and converting opportunities into measurable business results. Our approach is driven by accountability and measurable performance. We utilize technology and analytics to monitor marketing effectiveness, evaluate return on investment (ROI), and provide businesses with greater insight and control over their growth initiatives. Ready to identify opportunities for growth? Schedule your complimentary 30-minute Marketing Tune-Up today: 1-888-256-4202Industries We Serve
- No Comments
- Aug, 19, 2026
- Shawn Lazarus
- Business Consulting
Our approach combines business consulting, market research, strategic planning, guerrilla marketing tactics, digital technology, and performance analytics to create practical growth strategies tailored to each organization.
Read MoreMarketing Management: What You Need to Know
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- Aug, 01, 2026
- Shawn Lazarus
- Marketing Management
Marketing is the art of influencing customers and increasing sales and marketing management is the actual process, the practical way in which the techniques of this art is used.
Read MoreMarketing Management: The 7 Pillars
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- Jul, 28, 2026
- Shawn Lazarus
- Marketing Management
Marketing management refers to the process of planning effective marketing strategies, advertising and promoting the products and services, and managing the sales to reach the customers so that the company gains immense profits.
Read MoreMarketing Management: The Strategic Part of Business
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- Jul, 10, 2026
- Shawn Lazarus
- Marketing Management
A business starts with the determination of the category of buyers that the business will cater to. These become the target customers for the business. The first task of marketing management is to determine the target audience.
Read MoreWhy Hire a Small Business Marketing Consultant
- 5 Comments
- Jan, 10, 2021
- Shawn Lazarus
- Marketing Consultant
Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. Partnering with a marketing contractor can help you feel calm and confident about the future of your business. With peace of mind, you can better focus on your organization’s core offerings and drawing in new business.
Read MoreAn Internet Marketing Consultant Should Possess 4 Ideal Qualities
- One Comments
- Feb, 09, 2019
- Shawn Lazarus
- e-Business & eMarketing
Many consultants view themselves as saviors to the business they deal with, and seem to think that they were hired simply because the client doesn’t know anything about Internet marketing.
Read MoreHow to Choose An Internet Marketing Consultant
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- Feb, 09, 2019
- Shawn Lazarus
- e-Business & eMarketing
In today’s fast paced world of the internet marketing consultant, it is important to choose a consultant wisely. The fact that they are not cheap will soon become a sore spot if they are not knowledgeable in the marketing world.
Read MoreThe Value of An Internet Marketing Consultant
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- Feb, 09, 2019
- Shawn Lazarus
- e-Business & eMarketing
A consultant will certainly mention that they offer consulting services, a decent internet marketing consultant will make their services known on their webpage or word of mouth advertising.
Read More3 Tests A Marketing Consultant Must Pass Before Hiring
- 2 Comments
- Feb, 09, 2019
- Shawn Lazarus
- Marketing Consultant
Any business that offers a quality service will be able to provide examples of current customers that are happy to speak on the marketing consultants’ behalf.
Read MoreThe Value of Small Business Consulting
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- Feb, 09, 2019
- Shawn Lazarus
- Business Consulting
The services of a small business consultant is geared more towards small or starting businesses. However, even established businesses can benefit from this kind of service, also.
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