In today’s fast paced world of the internet marketing consultant, it is important to choose a consultant wisely. The fact that they are not cheap will soon become a sore spot if they are not knowledgeable in the marketing world. You can potentially waste a lot of time and money with the wrong person. Here are a few tips on what to look for in a savvy marketing consultant.
Follow these simple tips to find the very best marketing consultant for your business.
No matter if you hire an internet marketing consultant or learn to market your business yourself, the internet is where all of your customers are looking for you. Taking the time to learn the marketing basics from a solid marketing and mentoring group will save you a lot of stress and money.
1) Effective- Is your internet marketing consultant an effective marketer. One way to know is to Google their name. If they are only referenced a couple of times, they certainly have not been marketing themselves very well. That will speak loudly to you about how hard they will work for you. The next thing is to think about how you found out about them in the first place. Was it a piece of marketing content that caught your eye, was it a suggestion of a good friend after they noticed something, or was it the nephew of a coworker. How you find the consultant will again tell you if they are savvy marketers.
2) Style- look at the content and sites the internet marketing consultant has been a part of and see if the style of work is a good fit for your business. There can be a lot of talent there, but if the style isn’t a match to your business, you will not be happy in the end. You can adopt the style if you like it, but it is simply a matter of taste. If your consultant has a variety of content then you will be safer in allowing them to adapt to your style.
3) Variety- This brings up a good point. If your internet marketing consultant has a lot of variety in their marketing methods, they will be able to help you more. If they are able to use a blog, articles, and videos, they probably have the ability to get your name out there as well. Be sure to ask for a sampling of the content they have produced and a few sites they have worked on.
4) Ranking- The key to the entire internet marketing consultant is the Google ranking they are able to achieve. Ask your consultant for a few of the keywords they have recently used. Place those into Google search and see if the consultant’s content shows up. If the consultant is able to produce these results consistently, they should be able to reproduce these results for you.
5) Educator- Can you internet marketing consultant teach you some of the basics of internet marketing? They should be able to at least explain how they created your funnel and how it works. You will need to understand where your customers are coming from and how to contact them in the future. It is even better if you have someone who will help to get you up to speed and teach you how to do the marketing yourself. This will allow you to save a lot of money and be more in control of your marketing effort.
Strategic Business Consulting, Marketing & Growth
Shawn Lazarus is the Founder of Lazarus Enterprises Group and Head of Strategy at ApeX Marketing Pro, a digital marketing and advertising firm specializing in helping businesses strengthen their market presence, improve performance, and accelerate growth.
Through our strategic consulting and marketing framework, we help small businesses, startups, and local companies connect with qualified prospects and customers who have a genuine need for their products and services. Our approach combines business consulting, market research, strategic planning, guerrilla marketing tactics, digital technology, and performance analytics to create practical growth strategies tailored to each organization.
Our business consulting strategies are designed to look beyond marketing alone. We examine the broader enterprise—including business positioning, customer acquisition, sales opportunities, operational efficiency, brand development, management structure, and available growth channels—to identify where improvements can create the greatest impact. We then translate those insights into actionable strategies designed to help businesses make smarter decisions, compete more effectively, and build a stronger, more sustainable bottom line.
We believe successful growth is not simply about generating more attention—it is about creating the right strategy, reaching the right audience, managing resources effectively, and converting opportunities into measurable business results.
Our approach is driven by accountability and measurable performance. We utilize technology and analytics to monitor marketing effectiveness, evaluate return on investment (ROI), and provide businesses with greater insight and control over their growth initiatives.
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