Click Here…Are you working in a one-person development department?  Do you need a solid fundraising plan?  This was written just for you.

You’re the (as one of my subscribers wrote): “ED, Major Gift Officer, Grant Writer, Patient Relations Representative, Prospect Researcher and Chief Cook and Bottle Washer

… not to mention PR and marketing director, event planner, individual giving manager, director of stewardship and, yes, even graphic designer!

It’s been a very eye-opening experience to realize that being a good “business woman” is far removed from being a good “fundraiser” or Development Director.  You make the steps that need to be taken seem so simple; by emphasizing the importance of our regular (12 times a year!) communications with our donors, and holding those connections precious above all else, and by daring to pursue relationships more often and more openly, we are seeing lovely results.  We find that our donors do indeed want to hear from us more often, even if it is only to say ” We appreciate you and here’s what we’ve been accomplishing with your help!”

In other words,  you gave me a beautiful gift, and thank you. Know that all I’ve learned from you has made us a better, more “donor centered” organization, and me, a better “friend and communicator” to our valued supporters.

“I am just finishing the first year with my organization as the new Executive Director. I had no idea that during the year my role would soon expand to include donor developer, record keeper, fundraiser, webmaster, social media monitor, planned giving coordinator, event planner, etc.. pretty much the description of a one-person shop!   I was intrigued with the title of Pam’s new book on Simple Development Systems, Successful Fundraising for the One-Person Shop.   I knew she had written it just for me!  This book is a simple, easy to read, essential resource that I wish I had on day one of my job. While reading through each chapter, I was able to click on links to great references by experienced authors, many whom I’ve already been introduced to through Pam’s weekly blog.

I know that I will be referring back to this book, printing off pages for my “swipe” file, and using her tips over and over. Every chapter is on a topic that is so relevant to someone like me who finds themselves wearing different hats. I’m looking forward to really using the toolkit she has provided that will help get my plans and goals down on paper in an organized way. Absolutely recommend this book to anyone who is doing it all!  I didn’t know there was so much that I didn’t know.   Now that I know better what questions to ask, I can finally get a plan in place to work on the answers.  Thank you.”

Building multiple streams of income is your answer and Simple Development Systems will show you step-by-step how to

Simple Development… Read more…

Shawn Lazarus

Strategic Business Consulting, Marketing & Growth

Shawn Lazarus is the Founder of Lazarus Enterprises Group and Head of Strategy at ApeX Marketing Pro, a digital marketing and advertising firm specializing in helping businesses strengthen their market presence, improve performance, and accelerate growth.

Through our strategic consulting and marketing framework, we help small businesses, startups, and local companies connect with qualified prospects and customers who have a genuine need for their products and services. Our approach combines business consulting, market research, strategic planning, guerrilla marketing tactics, digital technology, and performance analytics to create practical growth strategies tailored to each organization.

Our business consulting strategies are designed to look beyond marketing alone. We examine the broader enterprise—including business positioning, customer acquisition, sales opportunities, operational efficiency, brand development, management structure, and available growth channels—to identify where improvements can create the greatest impact. We then translate those insights into actionable strategies designed to help businesses make smarter decisions, compete more effectively, and build a stronger, more sustainable bottom line.

We believe successful growth is not simply about generating more attention—it is about creating the right strategy, reaching the right audience, managing resources effectively, and converting opportunities into measurable business results.

Our approach is driven by accountability and measurable performance. We utilize technology and analytics to monitor marketing effectiveness, evaluate return on investment (ROI), and provide businesses with greater insight and control over their growth initiatives.

Ready to identify opportunities for growth?

Schedule your complimentary 30-minute Marketing Tune-Up today: 1-888-256-4202